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Why should you care about marketing?
Marketing essentials Marketing is the heart and soul of every great business. Any business that exists needs to project themselves into...


When is Servant Leadership Appropriate?
Servant leadership has often been ill-defined. Practitioners and theorists alike tend to lump a number of positive traits and behaviors...


New Product Development: Stage Gate vs. Stanford D.School.
How quickly should you begin testing your product idea? I'd say sooner than you would like. Most people want to wait until they have a...


Jeff Darville reviews Richard Rumelt's book Good Strategy Bad Strategy
In the Managerial Strategy and Corporate Finance course Jeff Darville explains some of the background and focal points in Richard...

